Swalpa Adjust Maadi!


Harish Bijoor on Bangalore’s renaming. by theSilverBullet
January 12, 2006, 11:01 pm
Filed under: Bangalore, news, Renaming Bangalore

Harish Bijoor wrote this for India Today’s Simply Bangalore* supplement:

Bangalore! Bengaluru!
What’s in a name? Plenty! Shakespearu was wrong!
For a start, the name is a brand. The brand is a name. And the name is a very important starting point in the voyage of discovery of a brand.

Bangalore is a thought. A thought that is just about in the midst of a debate that seeks to re-christen the city to a name that aspires for the vernacularisation of an anglicized Bangalore to a Kannada-ised Bengaluru!

There are really two Bangalore’s. One is what I will call “Real Bangalore” and the other “Virtual Bangalore”. Real Bangalore is really excited about the name change proposal from the 1st of November 2006.

Marie Antoinette would be a very happy woman today. It they don’t have bread, let them eat cake.

The name change debate is an excellent opiate for the masses of Bangalore. Let’s discuss, let’s debate. Let’s forget all our other woes for the moment. If our bodies can’t be satisfied, let at least our minds be.
Personally speaking, I welcome the name change. Bengaluru is the city I was born in. Bengaluru is the city that I grew up in. Bengaluru is the city I want to be in.

I would of course be very, very happy if, along with the name change you gave me better roads, better safety for my friends who work within BPO outfits and make Bangalore roads a 24X7 affair with no closing time, a planned city where my friends in the low lying areas don’t have to drown and use a boat to work, a better system of traffic management that does not have my clients from Germany and France stranded on Airport Road for two hours at a stretch, cursing the city in native German or exciting French!

(excerpts, all emphasis mine)

I’m as much a part of the “old” Bangalore as the newer one. And Harish’s arguments are perhaps the best articulated ones I have seen on the Bangalore becoming Bengaluru.

One reason I did not post much on the renaming saga is precisely because (as Harish says) the debate would suit this State government better, as it will deflect attention from their lack of administration.

*India Today does not allow a search or even a link-to on its online edition for non-subscribers(even though I PAY to get the mag). The excerpts were obtained thanks to Harish Bijoor.

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